Adolfo Ibáñez University (UAI) sought to position its unique educational model in Chile, based on the Liberal Arts program, an approach used by some of the world’s most prestigious universities.
Our goal was to refresh the University’s image, transforming it into a modern institution, approachable to people, and, above all, truly liberal.
We put the freedom to interpret reality and tackle the challenges of the modern world at the core of the educational model, with students as the driving force of change.
We made a shift in the University’s positioning, highlighting Freedom as the main attribute. This change was reinforced with the slogan “Think Freely,” which became the institution’s main banner.
In addition, we modernized the image of their career programs, postgraduate programs, and awards from the various schools, with the goal of consolidating Adolfo Ibáñez University as a leading figure in higher education.
