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Simplicity is committed to regularly conducting social impact campaigns as a B corporation. In 2014, through various experiences and in collaboration with a group of experts, we concluded that much of the stigma faced by individuals with Down Syndrome in our country stems from our inability to look them in the eye and see them as part of society. This is often due to fear, and uncertainty about unexpected responses, among other factors.
“Ojos que ven, corazón que siente” (Eyes that see, heart that feels) was an initiative that brought together over 20 renowned Chilean photographers (including Luis Poirot, Jorge Aceituno, Luis Weinstein, and Gabriel Schkolnick) and 100 children to create 26 portraits. These images were displayed at eye level, as part of an urban intervention that could not be ignored, aiming to foster empathy and make people feel what a child experiences when they are no longer seen.
The inauguration occurred in Parque Forestal, but the exhibit quickly became an itinerant display, with giant billboards circulating throughout Chile for over two years. The campaign visited places such as Puerto Montt, Coyhaique, the Supreme Court, several metro stations, almost the entire Metropolitan region, and the northern part of the country. More than just an exhibition, it sparked a national conversation about inclusion, leading brands to modify the packaging of their products and culminating in the creation of the “Ojos Que Ven” Foundation, which advocates for the inclusion of people with Down Syndrome.
