Menu
Before being acquired by Grupo Patio, shopping centers in the Chilean cities Temuco, Maipú, Peñuelas, and La Florida were already well-established in their communities, while “Patio Outlet” had only one shopping center called La Fábrica (The Factory). The challenge was to take control at the corporate level and completely transform the image and brand, unifying the different centers under a single identity.
The strategy was developed in phases, starting with taking control at the corporate level and ensuring smooth communication with business media and B2B relations with tenants. At the same time, we worked on developing a strong brand identity that would differentiate “Patio Outlet” from its competitors, positioning it as a leader in its segment.
Once the operation was consolidated, we launched brand and positioning campaigns, opening new stores and building a brand together that would become the most comprehensive outlet network in Chile. This full-media strategy remained active throughout the year, supported by various seasonal campaigns.
PR efforts were key to amplifying the visibility of Patio Outlet’s various milestones, from articles to in-depth coverage on certain matters, supporting the development of a strong Top of Mind.
300% growth in Top of Mind ratings
