Journalist and holder of a degree in Social Communication from the Pontifical Catholic University of Chile. MBA in Strategic Communication from Diego Portales University–ESERP Business School (Spain).  

She worked at the leading agencies in Chile, specializing in communication and marketing, and led projects in the financial, real estate, consumer, education, tourism, and technology sectors, among others.  

As Deputy Manager of Corporate Communications and Marketing at Chilevisión, she was responsible for external communication strategy and corporate image. She also served as Head of Marketing and Communication at Aguilar Chilena de Ediciones (Santillana Group) and Head of Direct Marketing at Cardif (BNP Paribas insurance subsidiary).  

With over 20 years of experience in communications, she has advised more than 200 national and international companies.