A communications professional with over 20 years of experience as a journalist in print media, Margaret Valenzuela holds a Master’s degree in Strategic Communication from Universidad Adolfo Ibáñez and has extensive knowledge of the communications industry.
Throughout her career, she has also held key leadership positions in public service, where she was responsible for designing communication plans, managing strategies, and handling conflicts. Today, as a partner and Public Affairs Director at Simplicity, she offers clients her broad intersectoral expertise in State administration and legislative work in the National Congress.
In this Q&A, she shares her insights on Public Affairs, its importance, and how it differs from lobbying.
Q: What excites you most about public affairs?
A: I am motivated by the opportunity to build bridges of understanding between two actors without prior interaction. For various reasons, there is often a predetermined decision not to engage in conversation or listen to the other party. On the other hand, some people withdraw or don’t even attempt dialogue out of fear of rejection. I firmly believe we can bring different perspectives closer together and achieve shared goals through dialogue and information.
Q: Some people think public affairs is the same as lobbying. Could you explain the difference?
A: Those who work in Public Affairs act as a bridge—we do not intervene; we facilitate dialogue. Lobbyists, on the other hand, play an active role in influencing others. A lobbyist represents a specific position and actively advocates for it.
Q: Why is it essential to have a public affairs department?
A: When an agency like Simplicity has a strong Crisis Management division, having a Public Affairs service becomes essential. A crisis must be addressed from multiple angles in an integrated way, requiring corporate and communication strategies and engagement with all relevant stakeholders to protect the reputation of those seeking assistance.
Q: How do you see this field evolving in 2025?
A: Public Affairs is a constant challenge because it requires continuous reassessment. A relationship-building strategy must align with the communication plan and other corporate decisions. This field will continue to grow and strengthen in 2025.
